From Dave’s Desk –»
June is a great month! Summer is just around the corner. An avid boater and surfer, I couldn’t be happier; although I have to admit even the New England weather can’t keep me out of the ocean all year round. On the business front, we are really excited to have recently expanded our WebLaunch capabilities to include e-Survey by WebLaunch, which we launched in last month’s newsletter. Take advantage of this easy to use tool to collect all types of information from your customers. This month’s feature article focuses on examples of how you and your customers can benefit from this powerful tool. Finally, you need a place to put all this customer data, but where? BLI’s Programming Services, experts in database programming, can help you with applications to manage your customer information and more. Lastly, always let us know if this newsletter is helpful or if you have any questions about our company and solutions. We always welcome your feedback.
Tip of the Month –»
BLI’s Fax Opt-Out Feature
The latest fax laws require senders to offer recipients a free opt-out feature in their faxes if they no longer wish to receive future faxes from the sender. Did you know that we not only offer our easy to use toll-free number and PIN opt-out capabilities, but we manage your DNS (do not send) database for you? Contact us to find out more about this service.
Contact support for more information at 800-929-1643 or email support@blifax.com
What’s New –»
Three Ways To Make Life Easier For Your Customers (and You) and Keep Them Coming Back
Based on the latest survey data, the cost of acquiring new customers can be up to ten times greater than retaining existing customers. If we apply Pareto’s 80/20 rule, then 80% of your business is mainly generated from 20% of your top-tier customers. Keep these customers happy, and they will keep buying from you over and over again. Of course, we’re not discounting the importance of building your business with new customers, but companies often focus so much time (and money) on generating new business instead of focusing on generating more business from their existing customers.
The more you know about your customers, the better you can satisfy their needs, and in turn, the more likely they will keep purchasing your products and services. e-Survey by WebLaunch is an easy to use data collection tool that helps you obtain vital information from your customers. Additionally, e-Survey provides customers with a quick, convenient way to communicate with you. The easier you make it for your customers to communicate with you, the higher the chances of receiving more valuable feedback from them, and ultimately, more business.
Here are three uses of e-Survey to provide customers with ultimate convenience when communicating with you as well as help collect the information you need from them.
1. Registration Forms
Make it easier for your customers to register for your events by creating a registration form that can be emailed to them. Whether done via an email campaign or as a link on your website, you will be able to see real-time statistics once customers fill out and submit the registration information, including which customers responded, the answers they responded to and their email addresses. You will know who opened the email, when they opened it and whether or not they clicked on the registration form. This information will help you determine follow-up methods, keep your registration database clean and up to date, and measure overall effectiveness of your event marketing efforts. Click here to see an example of a conference registration form or contact us for more information.
2. Subscriptions – New/Renewals/Requalifications
Ah, magazine subscriptions, if only you could make it easier for your customers to fill them out and send them back to you quickly. Well you can. Once you create the subscription form, you can use it multiple times for multiple customers whether it’s to generate new subscriptions, renew existing ones, or make the requalification process as smooth as can be. Click here to see an example of a subscription form or contact us for more information.
3. Customer Satisfaction Surveys
Maintain or increase customer satisfaction with customer surveys. These brief, easy to create forms will help you obtain more information from your customers to maintain satisfaction with products and services. Be sure to offer incentives for higher response rates. Click here to see an example of a customer satisfaction survey or contact us for more information.
The above are just three uses of e-Survey by WebLaunch. The more information you collect, the more you will know about your customers and then will be able to satisfy their needs to keep them happy and buying.
Contact us today for a free demo or to get started with e-Survey. Call toll free 800-929-1643 or email sales@blifax.com.
BLI also offers additional database-driven solutions that help track, manage, and measure campaigns from start to finish. For more information contact sales@blifax.com or 800-929-1643.
Help! Where Do I Put My Customer Information? BLI’s Programming Services
You have all this great information that you’ve collected from your customers. What do you do with it? Where do you put it? How do you instantly access it anytime? You need a quick report on your top 20 customers by revenue for a meeting in five minutes! How can you make it happen? The answer is simple – BLI’s Programming Services. BLI’s database programming expertise provides you with flexible solutions to support your existing customer information, track sales leads and manage all of our voice, email and fax campaigns. Our solutions are flexible enough to work alone or fully integrated to other applications in departments across your entire organization. Our experts will work with you from planning through implementation and training. Here are just a few of the many applications we have available. All of which can be integrated into one solution for the most efficient use of your company information.
Contact Management – Automatically capture, track and manage your customers and prospects with ability to generate reports and queries on the fly.
Campaign Management – Track, manage and measure ROI of your marketing campaigns with detailed reporting, scheduling, and campaign statistics.
Sales Force Automation – Automatically capture and assigns leads to sales team, who then uses SFA to manage leads through the sales cycle.
Contact our support staff to learn more about our services and our CRM application, OpenBOX. Call 800-929-1643 or email support@blifax.com.
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