From Dave’s Desk –»
At BLI, we are always busy enhancing existing solutions and working on new ones. I’m excited to introduce two new exciting additions to our WebLaunch™ product family, offering customers even more communication options. The more “touch points” our customers have between themselves and their customers, the better the chances for success. WebLaunch offers fax, email, and now voice and surveying capabilities to help you communicate with your current customers while obtaining new ones. Speaking of customers, do you use your email reporting information to determine just how interested customers (or prospects) are in your products and exactly which products they are interested in? This month’s article contains tips on how to use your email reporting to get to know more about your recipients and drive more business. Lastly is our tip of the month. Did you know we provide a way for customers to upload their campaign images to our servers for faster delivery, among other benefits? Read on, and as always please don’t hesitate to provide feedback or comments regarding our newsletter, company or solutions.
Tip of the Month –»
WebLaunch’s File Management Feature – Uploading Images to Our Server for Faster Email Delivery and More
Have you considered uploading your campaign images to our server for quick, easy access? You’ll find there are many benefits including the following:
Storing images on our server frees up space on your server and relieves excess web traffic when they are accessed
Easily access and re-use images with our HTML editor
Free use of a web server if your company doesn’t have one
Images will be served/accessed faster Contact support for more information at 800-929-1643 or email support@blifax.com.
What’s New –»
Are You Checking Your Email Campaign Reports? 3 Key Reporting Elements and How to Use the Information to Drive More Business.
Do you analyze your email campaign reports after each campaign? Therein lies a goldmine of information that can help you personalize future campaigns based on recipients’ interests. Relevance is key with email campaigns. The more relevant emails are to recipients, the higher the chances for increased open rates and clickthroughs. Here are three key reporting elements and how you can leverage the results to significantly increase the success of your future campaigns to generate more business.
1. Clickthroughs
Clickthroughs are a key determinant of interest. When creating an email campaign, be sure to provide relevant web links to further information recipients may be interested in. Our statistics track these links and provide you with detailed clickthrough information including the email address of the recipient, the URL links they clicked on, how many times they clicked on those links and the exact date and time. So how is this information important? Well for starters, you can determine that if someone clicked on a link containing more information about home mortgage rates, for example, your rep can contact them to follow up or an additional email can automatically be sent to them with more details on home mortgage rates and an application. Clickthroughs are a way of gauging just how interested your recipients are, helping you to determine the appropriate follow-up method. Clickthroughs enable you to personalize emails specifically to the recipients’ interests and needs, and that’s the key to a successful campaign. Click here to see a demo of our Clickthrough report or contact sales@blifax.com for more information.
2. Bounced Emails
Aside from relevance, deliverability is one of the biggest concerns of email marketing today. Sometimes no matter how carefully you’ve planned, designed and scrubbed your email list for opt-in recipients, your emails can still wind up in spam filters. So what can you do? Our reporting includes Bounce details that can help you determine why your emails never got to the recipient. Bounce details include date and time email bounced, which email address(es) bounced, and the reason why they bounced called the Bounce Detail. This information is critical for knowing why your emails bounced. Some things can be corrected. For example, a “bad-mailbox” may mean that the email address has changed or is no longer valid. A comment of “spam-related” may mean that your email contained items that either the ISP’s or recipient’s spam filter determined as spam. A quick phone call to the recipient can determine the cause, which can then be corrected. The bounce detail also includes DNS email addresses, which are basically opt-out subscribers that were on the list and got blocked from being sent further emails. Knowing these details can help you determine which email addresses are valid and which ones should be scrubbed from your list. Take advantage of this information to reduce bouncebacks and ultimately costs of emails being sent. Click here to see a demo of our Bounced report or contact sales@blifax.com for more information.
3. Opens
You’ve sent your email campaign and are quite proud that it went out successfully. Now you want to know who has opened the email and actually read it. Although clickthroughs are a better way of seeing where your recipients clicked. Our detailed Open report provides the recipient’s email address, how many times the recipient opened the email, and the date and time of the last time they opened it. You’ll see recipients who have opened your email a number of times. Although you won’t know exactly why they opened it 10 times, for example, you at least know that they keep going back to your email, and therefore, it’s worth following up with them to find out more about their interest. Click here to see a demo of our Open report or contact sales@blifax.com for more information.
The above are just a few elements of our total reporting capabilities. Using this valuable information to personalize your campaigns, determine levels of interest, and clean your email lists to avoid unnecessary charges from invalid email addresses will help you make the most of your campaigns. You will then begin to realize the true power of email and how it can bring in more business for your company.
BLI also offers additional database-driven solutions that help track, manage, and measure campaigns from start to finish. For more information contact sales@blifax.com or 800-929-1643.
Introducing Two New Exciting Additions to our WebLaunch™ Family –»
Voice by WebLaunch provides the latest in high-volume web voice broadcasting with ultimate control and convenience 24-7. Easily administer voice campaigns from concept to delivery from our web site or your desktop with a just a few simple steps. As with all our solutions, live customer support is available to guide you step by step. Some of the many powerful features and benefits you’ll discover include: Creation and launching of voice campaigns through our user-friendly on-line interface or via a toll-free voice IVR system
The latest in high volume voice broadcasting technology
Helpful features including List Management for storage of phone number lists and Document Management for quick access to voice files (.WAV)
Detailed reporting to track success of campaigns and whether a human voice or answering machine picked up calls
Click here to learn more or contact us toll-free at 800-929-1643
e-Survey by WebLaunch
e-Survey by WebLaunch provides the ability to create online surveys to include in your email campaigns. Use e-Survey to collect data from customers in email campaigns. Surveys are created and launched with only a few simple steps.
User-friendly interface takes you through the steps of creating a survey
Create questions and answers in various formats including text, long descriptions, drop-down menus, radio buttons or checkboxes
Upload your own style sheet to WebLaunch’s File Management library
Detailed reporting to track success of surveys including response totals, responses by email addresses, and number of responses
Integrates with Email by WebLaunch
Click here to learn more
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